Top Three Book Workshop

When a book changes your life, you tell the world.

How would it feel to write a book that your ideal readers consider to be one of their top three favorite books? Not a book they never finish, but one of their favorites sitting on the nightstands beside their beds?

What would it mean to you to have readers line up to talk to you after an event, to tell you how your book changed their life? To hear your colleagues and heroes recommend your book?

The books that truly make an impact on us are the books we review without being asked, the books we give our colleagues and clients, the books we recommend to friends over and over again.

These are the books that compel us to learn more about the author and to find out what else they have to offer.

These are the books that inspire us to follow that author on their journey.

This is the book you will create in the Top Three Book Workshop.

“I cannot imagine writing a book without her guidance and expertise.”
Dr. Gale Friend, Intimacy Expert

A life-changing book isn’t written in a weekend.

A top three favorite book wasn’t written from a template or published in 90 days.

But where do you start? Writing a book can be daunting and writing a life-altering book may seem impossible. This is why so many authors rely on cookie-cutter programs, and taking these shortcuts is why so many so many books fall short of their promise.

In the rush to publish, authors cut corners and miss vital opportunities to promote their books and build readership.

You deserve better.

Your readers deserve better.

When you write a life-changing book, your new life begins.

What would it feel like to…

  • Hear from readers that your book was a game changer for them?
  • To get an email that reads, “You helped me save my business” (or marriage, or self)?
  • To look out on a packed room of people waiting to hear your message, knowing that each and every one of them has a story about how your book made their lives better?

What would it mean to you to…

  • Easily fill the seats?
  • To get “yes” after “yes”?
  • To spend more time saying “thank you, that’s wonderful to hear” than you do introducing yourself?

When you commit to writing a “top three” book, you take the first step in creating a new life for yourself, one in which your ideas play a starring role and your readers happily catapult you wherever you want to go next.

Writing and launching a book takes significant effort, and your message is worth that effort. Your future is worth that effort.

You can write a life-changing book.

You want to make the effort, but you’re not sure if you’re ready to take it on. It’s not the work that’s holding you back. It’s…

  • All the things you don’t know about writing and publishing.
  • And all the things you don’t know that you don’t know.
  • Doubts about your ideas.
  • Worries that you won’t be able to write well enough to share those ideas.
  • Fears that no one will want your ideas.

Sometimes, these questions, doubts, worries and fears cause authors to settle for less than they and their readers deserve. They decide to “just get your book done,” and then rely on gaming Amazon ratings to gain credibility for a book they know could be better. And, in their rush to publish, they miss crucial marketing milestones.

It can leave authors depleted and disappointed, with a garage full of books.

As a ghostwriter, editor and publishing strategist, I’ve seen this happen too many times to count, and it breaks my heart every time.

You can do this. You just need a strategy that works. You need support and feedback. And instead of pie-in-the-sky promises, you need realistic information that will help you chart the best course for your book.

For more than ten years, that’s what I gave my ghostwriting clients. This is what I currently give my book development clients. And this is what I give to 25 authors in Top Three Book Workshop.

I’ve finally come out from behind the curtain.


I’m AJ Harper, and, though I’ve worked with some of the foremost thought leaders of our time, most people have never heard of me. There’s a reason for that: I was a ghostwriter. I was so stealthy, even my client’s Big Five editors didn’t know about me.

If you have heard of me, it’s probably because you’ve read one of Mike Michalowicz’s books. He’s one of a handful of authors who openly share that I’ve written or co-written their books. Together, Mike and I have written six books, including The Pumpkin Plan, Profit First and our latest book, Clockwork.

“I’m proud of the six-figure advances I now [command] through working with AJ.”
Mike Michalowicz

I’ve been with Mike since his first book and I’ve seen him grow from a successful entrepreneur with zero followers and a self-published book to a game-changing author with tens of thousands of dedicated followers, Big Five book deals and more than 100 speaking engagements each year. Mike is making a real impact in the world, which he measures, not by book sales, but by the “thank you” emails he gets from readers every single day.

That reality is not a pipe dream. It takes work and time, but it’s doable. You just need to know how the publishing industry works.

As a ghostwriter for clients from newbies to big-deal authors and as an editor with small presses and the Big Five, I have the inside information about writing and publishing your “Top Three” book.

I’ll share all of my knowledge and expertise with you in our next workshop, beginning January 6, 2020.

This workshop can…

  • Help you decide which publishing avenue is best for you and your book: traditional publishing, hybrid publishing or self-publishing.
  • Guide you through the maze of writing and publishing so you avoid dead ends that waste time and money.
  • Help you develop a book you can build a dream on, a life-changing book readers can’t put down, a book readers love.

I’ve worked one-on-one with AJ Harper for several years (she helped me write winning speeches and a knock-out one-woman show) and I know many of her clients, so I was confident that she had deep expertise in book writing, marketing and publishing. She knows her stuff! I had also experienced first-hand her uncanny ability to help even non-professional writers like me get unstuck and produce their best work.

However, as a seasoned training professional, I’m often underwhelmed by courses offered by experts who don’t understand how groups of adults really learn. As it turns out, AJ is among that rare breed of experts who does.

I am amazed at the depth, breadth, quality and practicality of the information and guidance AJ provides in this course without overwhelming the learner. There are multiple ways for people to engage and access the learning. She offers opportunities for people to get individual help. She modifies and enriches the program as needed to accommodate the learners’ needs and preferences.

The caliber and contribution of the other students and the guest experts simply wowed me. The supporting materials are useful, well-organized, to-the-point–no fluff, just the good stuff.

If you are committed to writing a book that makes a difference in the world… register for this course now. You can thank me later.

– Susan Sandler
Theatrical Speaker and Clarity Strategist

When you care enough to write a book that truly changes lives, you bring about all of the changes you want to see in your own life. I’ll show you how.

Top Three Book Workshop is a 14-week LIVE book development and publishing course. It’s open to aspiring and experienced authors at any stage of book development, whether you just have the seed of an idea or a completed first draft. In this class, I’ll walk you through the process I use, and teach my clients, to write remarkable, life-changing books. I’ll also give you an all-access “backstage” pass to EVERYTHING I know about publishing (traditional, hybrid and self-publishing) and marketing your book.

This is NOT a self-directed video course.

This is a WORKSHOP, which means we are in this together.

  • All 20 hours of the trainings are live (online) and recorded for those who can’t make the live training. (Bonus videos are also recorded.)
  • You’ll get homework assignments and, if you turn them in to me, I’ll give you personal feedback to help you refine and uplevel your work.
  • I have built in up to TEN hours of one-on-one time with me, plus two hours with an accountability coach to help you strategize and bust through blocks. I’ll give it to you straight and hold you up when you falter.
  • I’m keeping the group small — no more than 15 students— so I can focus on your individual progress.
  • I’ve added nine weeks of group writing, led by me, so you can stay focused and on track with getting your manuscript written.
  • I’ve created more than 34 downloadable tools you can use to help you write, publish and market your book.
  • I’ve included an additional EIGHT BONUS SESSIONS with authors and pros from publishing and marketing to give you personal training on licensing and sponsorship, marketing, cover design, and more!
  • I’ve also added an accountability coach, who–in addition to me–will support and cheerlead you through the process. She’ll be with you each step of the way.
  • You’ll get developmental guidance for up to four chapters of your manuscript submitted by the end of workshop.
  • I’ve added a bonus video training that has everything you need to know about self-publishing, and an additional video course that is soup-to-nuts, the business of publishing.
  • You’ll have daily email and Facebook support, including lifetime membership to the Top Three Community of authors.
  • Because it’s so important to me that you feel confident publishing your book, I allow students a lifetime audit of the workshop.

“She has a great deal of honesty and integrity. She wants you to be your best and do your best and appeal to your ideal reader.”
Dr. Ngyuen Tom Griggs, Speaker and Leadership Expert

My private clients pay me:

$2,000/hour for coaching and editing
$20,000-40,000 for a developmental edit of their completed manuscript
$75,000 to help them develop, write, edit, and publish their book

In this course, you have 20 hours of live training where I teach you everything I teach my private clients, as well as up to 10 hours of my time focused solely on you and your book.

If you hired me by the hour, you would pay more than $50,000 just for these two components of the course.

Why am I doing a workshop instead of a video course? Because I want you to get the support and feedback you need so you can pull this off.

This workshop features bonus content with A-list authors. Mike Michalowicz is going to share his “guerrilla marketing” method that shocked the Big Five publishing houses–they couldn’t figure out how he was so successful. He’s going to share this and more with you, but only if you join the workshop.

I’m offering the course for $15,500. If you sign up by November 1, 2019, you’ll get the Early Bird price of $14,500.

When you register, you have the option to…

Pay In Full-Early Bird
$14,500

(save $500)


4 Payments-Early Bird
$15,000

(pay $3,750 today + 3 monthly payments of $3,750)


Your message is important, and I’d love to hear about it. For one-on-one consults, I charge $2,000 an hour, but I’m giving you a free 20-minute call to talk about your book idea and your publishing goals and to answer any questions you may have about this workshop. I have a limited number of slots available.

In my 10 years of working with authors, there is NO ONE I trust more to help with their success other than AJ Harper.Book consultants are a dime a dozen these days and, unfortunately, many are offering questionable advice that results in few book sales and diminished dreams. AJ Harper is a rare gem who doesn’t know any other way to show up other than striving for excellence in all areas of authorship and publishing.AJ takes every client, every conversation with a prospect and every action in a deeply personal way. Her passion to get real results is what enables her clients to sell tens of thousands of copies of their books, to profit and dominate in their industries. Not only does she have a remarkable education in the writing and publishing world, but she also has a killer instinct for marketing and brand development. The icing on the cake is, she is a total sweetheart and highly lovable. Whether you are an author, a potential strategic partner or someone interested in getting into this field…connect with AJ. Find a way to get on her calendar. You will be very glad you did!-Amber Vilhauer
NGNG Enterprises
Websites, Social Media, Copywriting, Coaching

No false hope or empty promises.

If you know me, you’ve probably heard me rant about offers and packages that mislead authors about costs, timelines and outcomes. So, let me be clear: I can’t promise you’ll finish your book in 14 weeks. A few of you might finish a first draft, but most of you won’t. The creative process takes time, and sometimes life gets in the way. Some of you may not even be ready to start writing yet. I can’t promise your book will be a bestseller (unless you want to game Amazon, which is easy and you can pull it off without much effort). And I can’t promise you’ll earn six figures from this or that opportunity generated from becoming an author. What I CAN promise you is that you will learn the truth about what it takes to make it as an author and you will learn how to write a life-changing book. You can scroll down for full course breakdown. I’ve put together a few highlights here. In this workshop, you’ll learn how to…

  • Develop a message and promise that compels your ideal reader to buy your book–and read it!
  • Establish an intimate connection with readers from the very first page that compels them to FINISH reading the book AND take action.
  • Create an outline that meets your ideal readers where they are, establishes trust and empowers your readers to stay the course.
  • Organize content and gather new content in an efficient way that saves time and avoids frustration.
  • Conduct interviews to get the best narrative content and social proof.
  • Avoid info dumps and decide which parts of your personal story to share with readers, where to put them and how best to tell them.
  • Market your book while you’re writing it.
  • Take your book to the next level with tried and true editing strategies.
  • Come up with a REALISTIC budget and timeline that allows you to produce a stellar quality book and hit every milestone–including those “insider” deadlines most authors don’t know about.
  • Balance a smart, targeted marketing plan that gets results.

“You couldn’t ask for a better person and partner to
help you as you’re writing your book.”

Susan Lynch-Barber, Executive Leadership Coach

“I feel so hopeful now that I’m going to hit that finish line and
create a book that’s really worth reading.”

Linda Ugelow, Transformational Speaking Coach

If you have a message that can truly change lives, I want to help you get that message out to as many people as possible.


I want to give you all the inside information—all the knowledge I gained working behind the curtain as a ghostwriter and as an editor with newbies, big-deal deal authors, small presses and the Big Five. I want to inspire you to think of yourself as more than a 30-day book published in 60 days, more than a one-day Amazon bestseller, more than a book only a few hundred people read.You’re better than that.And you don’t have to go it alone.

  • You deserve a great editor, a great cover, a decent distributor. You deserve readers. You deserve fans. But you have to commit to giving readers the best you can give them.
  • Commit to a higher standard, to writing that book that is so loved, it ends up dog-eared, underlined and highlighted.
  • Commit to writing a book that readers keep forever and recommend to friends and colleagues.
  • Commit to writing an actionable, inspiring, entertaining book that truly changes lives… and your life will change, too.
  • Commit to writing a top three book.

Your book can make it to someone’s “top three” list, or it can end up on the garage sale “free” table. The choice is yours.

I’ve known a lot of ghostwriters, but I’ve never known one who knows the (publishing) business like AJ does.-Michael Port
NY Times bestselling author of Book Yourself Solid and Steal the Show, Chairman of Heroic Public Speaking Worldwide

COURSE BREAKDOWN

TOP THREE BOOK WORKSHOP
Write and Publish a Book that Changes Lives, Including Yours

  • One-on-One with AJ: A 30-minute consult with AJ so she can get to know you and your goals for the workshop to better serve you.
  • Workshop Overview and Getting Started (45-minute Live Online Training w/Q&A)
  • One-on-One with an Accountability Coach: A 30-minute consult to better map out realistic goals and inspire you to dig deep!

Discover Essential Factors of Publishing Success→ Monday, January 6th at 2:00 p.m EST

Understand Your Ideal Reader (45-minute Live Online Training followed by a Q&A)

  • Learn the difference between target market and ideal reader and why it matters.
  • Discover the list that unlocks your best content: burning questions and chief concerns.
  • Determine what book your reader wants from you.
  • Build an intimate connection with your reader from the very first page.

→ Wednesday, January 8th at 11:00 a.m. EST

Declare Your Core Message and Promise to Readers (45-minute Live Online Training followed by a Q&A)

  • Hone in on the foundation of your book: the core message.
  • Define your promise to the reader: the change, knowledge, growth or understanding your book offers.
  • Tailor your core message and promise to your ideal reader.
  • Determine the key teaching points that will help you deliver on your promise.

TOOLS PROVIDED —

  • Fill-in Reader Profile
  • Sample first page comparisons
  • Fill-in writing, production and marketing calendar

Unlock Your Content and Publishing Path→Monday, January 13 at 2:00 p.m. EST

  • Set REALISTIC Writing, Publishing and Marketing Timelines (45-
    minute Live Online Training followed by a Q&A)

    • Real Talk: Overview of self-publishing and traditional publishing timelines.
    • Get the inside track on essential milestones and opportunities most newbie authors
      miss.
    • Create your own writing, publishing and marketing calendar.
    • Learn about launch runways and how to market your book while you write it.

→ Wednesday, January 8 at 11:00 a.m. EST

Choose the Right Publishing Path for You (45-minute Live Online Training followed by a Q&A)

  • Real Talk: myths and magic of self-publishing, hybrid publishing, trade publishing.
  • Learn the key questions to ask yourself before you decide which path is best.
  • Discover why a book proposal is helpful even if you plan to self-publish.
  • Vet agents, publishers and publicists like a pro.

TOOLS PROVIDED —

  • Core message and promise examples
  • Publishing path matrix
  • Questions for agents, publishers and publicists

Conduct Your Content and Platform Inventory→ Monday, January 20 at 2:00 p.m. EST Simplify Your Process with a Content Inventory (45-minute Live Online Training followed by a Q&A)

  • Organize content related to your book in one easy-to-access place.
  • Use your core message and promise to readers as a content filter.
  • Align content with your key teaching points.
  • Identify essential content you still need to gather or create.

→ Wednesday, January 22 at 11:00 a.m. EST

Create a “Just Right” Book Outline (45-minute Live Online Training followed by a Q&A)

  • Learn the key elements of a killer first chapter.
  • Find the right chapter structure for your reader.
  • Craft chapter titles that compel readers to buy your book.
  • Incorporate other people’s stories, research, action steps, tips, quotes and resources in your chapter structure.

TOOLS PROVIDED —

  • Drop and drag content inventory master doc
  • Links to awesome author websites
  • Author platform assessment worksheet

Create Your Chapter Descriptions and Use Stories→ Monday, February 3 at 2:00 p.m. EST

  • Organize Your Book with Chapter Outlines (45-minute Live Online Training followed
    by a Q&A)

    • Learn the essential components of a nonfiction book proposal—breaking down each chapter.
    • Discover what editors REALLY care about.
    • Craft a chapter outline that helps your reader identify themselves
    • Learn how to organize your data.

→ Wednesday,  February 5 at 11:00 a.m. EST

Write Engaging Stories (45-minute Live Online Training followed by a Q&A)

  • Learn the key differences between a story and a case study.
  • Find stories that support your key messages/teaching points.
  • Use stories effectively within chapters.
  • Get the best illustrative stories through interviews.

TOOLS PROVIDED —

  • Sample outlines
  • Marketing checklist

Getting Started with Your First Draft.Monday, February 3 at 2:00 p.m. EST Chapter One (45-minute Live Online Training Followed by a Q&A)

  • Learn when to use your story and how much
  • Utilize Teaching Points to get your message across
  • Create Immutable Laws to keep on track

→ Wednesday, February 5 at 11:00 a.m. EST

Start Your First Draft (45-minute Live Online Training followed by a Q&A)

  • Create a writing schedule that fits your timeline–and your life.
  • “Download” your content quickly and efficiently.
  • Bust your blocks and your inner critic.
  • Learn when to stop writing and start editing

Writing Sprints→ Monday, February 10 through Friday, February 14

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • 30 writing prompts to get you going
  • Tips for beating resistance (aka “writer’s block”)
  • Sample book proposal

Writing Sprints→ Monday, February 17 through Friday, February 21

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

    1. Storytelling tip sheet
  • Sample endorsement sheet

Writing Sprints→ Monday, February 24 through Friday, February 28

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • Sample personal stories
  • Interview tip sheet

Writing Sprints→ Monday, March 2 through Friday, March 6

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • Anatomy of an introduction: Profit First
  • Sample introductions and closes

Handle Rewrites and Edits Like a Pro Monday, March 9 at 2:00 p.m. EST

Edit Your Way to a “Top Three” Book (45-minute Live Online Training followed by a Q&A)

  • Declare your book’s “immutable laws.”
  • Determine your “must-do” editing passes based on all you’ve learned so far.
  • Use these techniques to put the reader first.
  • Make your content actionable AND eliminate readers’ self-doubt.

Wednesday, March 10 at 11:00 a.m. EST

Write Engaging Stories (45-minute Live Online Training followed by a Q&A)

  • Learn the key differences between a story and a case study.
  • Find stories that support your key messages/teaching points.
  • Use stories effectively within chapters.
  • Get the best illustrative stories through interviews.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

Outline Marketing Milestones and Launch Strategies→ Monday, March 16 at 2:00 p.m. EST Edit Your Way to a “Top Three” Book (45-minute Live Online Training followed by a Q&A)

  • Declare your book’s “immutable laws.”
  • Determine your “must-do” editing passes based on all you’ve learned so far.
  • Use these techniques to put the reader first.
  • Make your content actionable AND eliminate readers’ self-doubt.

→ Wednesday, March 17 at 11:00 a.m. EST Draft Your Marketing Outline (45-minute Live Online Training
followed by a Q&A)

    • Real Talk: What it really takes to launch a book.
    • Discover crucial advance steps you need to take soon.
    • Understand how books are sold and why this is important.
    • Use your Reader Profile, core message and promise to allocate marketing resources.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • Book submission editing checklist
  • Questions to ask prospective editors

Craft a Compelling Title, Subtitle, Introduction and Close→ Monday, March 23 at 2:00 p.m. EST Write a Winning Introduction and Close (45-minute Live Online Training followed by a Q&A)

  • Learn the six elements of an introduction that will make people want to dive into your book.
  • Weave in credentials, personal backstory and social proof to boost credibility.
  • Rally readers to take action and seek you out.
  • Incorporate promo without alienating your readers

→ Wednesday, March 25 at 11:00 a.m. EST

  • Create a “Top Three” Title (45-minute Live Online Training followed
    by a Q&A)

    • Use your core message and promise to create a title and subtitle.
    • Brainstorm title ideas using your Reader Profile.
    • Research comparative titles to ensure you can dominate the market.
    • Test your titles for feedback AND early reader engagement.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • What to tell your book designer checklist
  • Reader feedback how-to with sample email

Get Real About The Money→ Monday, March 30 at 2:00 p.m. EST Explore Other Income Opportunities (45-minute Live Online Training followed by a Q&A)

    • Generate bulk sales to corporations and nonprofits.
    • Score subsidiary rights deals for your book.
    • Create audio books, workbooks and journals.
    • Get your first (or your next) book deal!

→ Wednesday, April 1 at 11:00 a.m. EST Create a Realistic Budget (45-minute Live Online Training followed by a Q&A)

  • Discover what you can REALLY make from book sales.
  • Learn the ranges of costs for production (editing, typesetting and cover design)
  • Avoid hidden costs.
  • Learn how and when you get paid by publishers, retailers and distributors.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • Trade review submission guide
  • How to obtain an ISBN and Library of Congress number
  • How to list your book on Amazon
  • How to make your book available (almost) everywhere

Uplevel Your Book with Structured Feedback and Build Your Editing TeamMonday, April 6 at 2:00 p.m. EST Get Insightful Feedback from Ideal Readers (45-minute Live Online Training followed by a Q&A)

  • Learn AJ’s reader feedback system.
  • Find and address patterns in reader feedback.
  • Learn which comments to ignore and which to take to heart.
  • Garner more endorsements and help with launch.

→ Wednesday, April 8 at 11:00 a.m. EST 

  • Build Your Editing Team (45-minute Live Online Training followed by
    a Q&A)

    • Learn the three main types of editing and why you need them.
    • Find a fantastic developmental editor to take your book to the next level.
    • Understand the editing process for self-publishing and traditional publishing.
    • Prepare your manuscript for editors to save you money, time and frustration.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

PRE-WORKSHOP
  • One-on-One with AJ: A 30-minute consult with AJ so she can get to know you and your goals for the workshop to better serve you.
  • Workshop Overview and Getting Started (45-minute Live Online Training w/Q&A)
  • One-on-One with an Accountability Coach: A 30-minute consult to better map out realistic goals and inspire you to dig deep!
WEEK 1 (1/6 - 1/10)

Discover Essential Factors of Publishing Success→ Monday, January 6th at 2:00 p.m EST

Understand Your Ideal Reader (45-minute Live Online Training followed by a Q&A)

  • Learn the difference between target market and ideal reader and why it matters.
  • Discover the list that unlocks your best content: burning questions and chief concerns.
  • Determine what book your reader wants from you.
  • Build an intimate connection with your reader from the very first page.

→ Wednesday, January 8th at 11:00 a.m. EST

Declare Your Core Message and Promise to Readers (45-minute Live Online Training followed by a Q&A)

  • Hone in on the foundation of your book: the core message.
  • Define your promise to the reader: the change, knowledge, growth or understanding your book offers.
  • Tailor your core message and promise to your ideal reader.
  • Determine the key teaching points that will help you deliver on your promise.

TOOLS PROVIDED —

  • Fill-in Reader Profile
  • Sample first page comparisons
  • Fill-in writing, production and marketing calendar
WEEK 2 (1/13 - 1/17)

Unlock Your Content and Publishing Path→Monday, January 13 at 2:00 p.m. EST

  • Set REALISTIC Writing, Publishing and Marketing Timelines (45-
    minute Live Online Training followed by a Q&A)

    • Real Talk: Overview of self-publishing and traditional publishing timelines.
    • Get the inside track on essential milestones and opportunities most newbie authors
      miss.
    • Create your own writing, publishing and marketing calendar.
    • Learn about launch runways and how to market your book while you write it.

→ Wednesday, January 8 at 11:00 a.m. EST

Choose the Right Publishing Path for You (45-minute Live Online Training followed by a Q&A)

  • Real Talk: myths and magic of self-publishing, hybrid publishing, trade publishing.
  • Learn the key questions to ask yourself before you decide which path is best.
  • Discover why a book proposal is helpful even if you plan to self-publish.
  • Vet agents, publishers and publicists like a pro.

TOOLS PROVIDED —

  • Core message and promise examples
  • Publishing path matrix
  • Questions for agents, publishers and publicists
WEEK 3 (1/27 - 1/31)

Conduct Your Content and Platform Inventory→ Monday, January 20 at 2:00 p.m. EST Simplify Your Process with a Content Inventory (45-minute Live Online Training followed by a Q&A)

  • Organize content related to your book in one easy-to-access place.
  • Use your core message and promise to readers as a content filter.
  • Align content with your key teaching points.
  • Identify essential content you still need to gather or create.

→ Wednesday, January 22 at 11:00 a.m. EST

Create a “Just Right” Book Outline (45-minute Live Online Training followed by a Q&A)

  • Learn the key elements of a killer first chapter.
  • Find the right chapter structure for your reader.
  • Craft chapter titles that compel readers to buy your book.
  • Incorporate other people’s stories, research, action steps, tips, quotes and resources in your chapter structure.

TOOLS PROVIDED —

  • Drop and drag content inventory master doc
  • Links to awesome author websites
  • Author platform assessment worksheet
WEEK 4 (1/27 - 1/31)

Create Your Chapter Descriptions and Use Stories→ Monday, February 3 at 2:00 p.m. EST

  • Organize Your Book with Chapter Outlines (45-minute Live Online Training followed
    by a Q&A)

    • Learn the essential components of a nonfiction book proposal—breaking down each chapter.
    • Discover what editors REALLY care about.
    • Craft a chapter outline that helps your reader identify themselves
    • Learn how to organize your data.

→ Wednesday,  February 5 at 11:00 a.m. EST

Write Engaging Stories (45-minute Live Online Training followed by a Q&A)

  • Learn the key differences between a story and a case study.
  • Find stories that support your key messages/teaching points.
  • Use stories effectively within chapters.
  • Get the best illustrative stories through interviews.

TOOLS PROVIDED —

  • Sample outlines
  • Marketing checklist
WEEK 5 (2/3 - 2/7)

Getting Started with Your First Draft.Monday, February 3 at 2:00 p.m. EST Chapter One (45-minute Live Online Training Followed by a Q&A)

  • Learn when to use your story and how much
  • Utilize Teaching Points to get your message across
  • Create Immutable Laws to keep on track

→ Wednesday, February 5 at 11:00 a.m. EST

Start Your First Draft (45-minute Live Online Training followed by a Q&A)

  • Create a writing schedule that fits your timeline–and your life.
  • “Download” your content quickly and efficiently.
  • Bust your blocks and your inner critic.
  • Learn when to stop writing and start editing
WEEK 6 (2/10 - 2/14)

Writing Sprints→ Monday, February 10 through Friday, February 14

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • 30 writing prompts to get you going
  • Tips for beating resistance (aka “writer’s block”)
  • Sample book proposal
WEEK 7 (2/17 - 2/21)

Writing Sprints→ Monday, February 17 through Friday, February 21

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

    1. Storytelling tip sheet
  • Sample endorsement sheet
WEEK 8 (2/24 - 2/28)

Writing Sprints→ Monday, February 24 through Friday, February 28

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • Sample personal stories
  • Interview tip sheet
WEEK 9 (3/2 - 3/6)

Writing Sprints→ Monday, March 2 through Friday, March 6

AJ leads the class in morning writing sprints of 20 minutes with 5 minute breaks in between, time TBD to best suit various student time zones.

TOOLS PROVIDED —

  • Anatomy of an introduction: Profit First
  • Sample introductions and closes
WEEK 10 (3/9 - 3/13)

Handle Rewrites and Edits Like a Pro Monday, March 9 at 2:00 p.m. EST

Edit Your Way to a “Top Three” Book (45-minute Live Online Training followed by a Q&A)

  • Declare your book’s “immutable laws.”
  • Determine your “must-do” editing passes based on all you’ve learned so far.
  • Use these techniques to put the reader first.
  • Make your content actionable AND eliminate readers’ self-doubt.

Wednesday, March 10 at 11:00 a.m. EST

Write Engaging Stories (45-minute Live Online Training followed by a Q&A)

  • Learn the key differences between a story and a case study.
  • Find stories that support your key messages/teaching points.
  • Use stories effectively within chapters.
  • Get the best illustrative stories through interviews.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

WEEK 11 (3/16 - 3/20)

Outline Marketing Milestones and Launch Strategies→ Monday, March 16 at 2:00 p.m. EST Edit Your Way to a “Top Three” Book (45-minute Live Online Training followed by a Q&A)

  • Declare your book’s “immutable laws.”
  • Determine your “must-do” editing passes based on all you’ve learned so far.
  • Use these techniques to put the reader first.
  • Make your content actionable AND eliminate readers’ self-doubt.

→ Wednesday, March 17 at 11:00 a.m. EST Draft Your Marketing Outline (45-minute Live Online Training
followed by a Q&A)

    • Real Talk: What it really takes to launch a book.
    • Discover crucial advance steps you need to take soon.
    • Understand how books are sold and why this is important.
    • Use your Reader Profile, core message and promise to allocate marketing resources.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • Book submission editing checklist
  • Questions to ask prospective editors
WEEK 12 (3/23 - 3/27)

Craft a Compelling Title, Subtitle, Introduction and Close→ Monday, March 23 at 2:00 p.m. EST Write a Winning Introduction and Close (45-minute Live Online Training followed by a Q&A)

  • Learn the six elements of an introduction that will make people want to dive into your book.
  • Weave in credentials, personal backstory and social proof to boost credibility.
  • Rally readers to take action and seek you out.
  • Incorporate promo without alienating your readers

→ Wednesday, March 25 at 11:00 a.m. EST

  • Create a “Top Three” Title (45-minute Live Online Training followed
    by a Q&A)

    • Use your core message and promise to create a title and subtitle.
    • Brainstorm title ideas using your Reader Profile.
    • Research comparative titles to ensure you can dominate the market.
    • Test your titles for feedback AND early reader engagement.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • What to tell your book designer checklist
  • Reader feedback how-to with sample email
WEEK 13 (3/30 - 4/3)

Get Real About The Money→ Monday, March 30 at 2:00 p.m. EST Explore Other Income Opportunities (45-minute Live Online Training followed by a Q&A)

    • Generate bulk sales to corporations and nonprofits.
    • Score subsidiary rights deals for your book.
    • Create audio books, workbooks and journals.
    • Get your first (or your next) book deal!

→ Wednesday, April 1 at 11:00 a.m. EST Create a Realistic Budget (45-minute Live Online Training followed by a Q&A)

  • Discover what you can REALLY make from book sales.
  • Learn the ranges of costs for production (editing, typesetting and cover design)
  • Avoid hidden costs.
  • Learn how and when you get paid by publishers, retailers and distributors.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

TOOLS PROVIDED —

  • Trade review submission guide
  • How to obtain an ISBN and Library of Congress number
  • How to list your book on Amazon
  • How to make your book available (almost) everywhere
WEEK 14 (4/6 - 4/10)

Uplevel Your Book with Structured Feedback and Build Your Editing TeamMonday, April 6 at 2:00 p.m. EST Get Insightful Feedback from Ideal Readers (45-minute Live Online Training followed by a Q&A)

  • Learn AJ’s reader feedback system.
  • Find and address patterns in reader feedback.
  • Learn which comments to ignore and which to take to heart.
  • Garner more endorsements and help with launch.

→ Wednesday, April 8 at 11:00 a.m. EST 

  • Build Your Editing Team (45-minute Live Online Training followed by
    a Q&A)

    • Learn the three main types of editing and why you need them.
    • Find a fantastic developmental editor to take your book to the next level.
    • Understand the editing process for self-publishing and traditional publishing.
    • Prepare your manuscript for editors to save you money, time and frustration.

BONUS: Daily morning writing sprints at a time TBD by student time zones.

You can write a book that people rave about. I’ll show you how.

I offer the course for a significant discount, but only for my early registrants. After November 1st, the course will be offered for $15,500.

When you register early, you have the option to…

Pay In Full
$14,500

(save $500)


4 Payments
$15,000

(pay $3,750 today + 3 monthly payments of $3,750)


Your message is important, and I’d love to hear about it. For one-on-one consults, I charge $2,000 an hour, but I’m giving you a free 20-minute call to talk about your book idea and your publishing goals and to answer any questions you may have about this workshop. I have a limited number of slots available.

Your readers are waiting…